Missouri voters authorized legal mobile and retail sports betting, permitting managed books to take bets next year.

The sports betting ballot step passed by a slim bulk early Wednesday morning after more than 2.9 million votes were counted.
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Seven of the eight states bordering Missouri allow mobile or retail sportsbooks. That includes Kansas and Illinois, which divided the Kansas City and St. Louis metro areas with Missouri, respectively.

Missouri is the 39th state to authorize legal sportsbooks and the 31st to green light statewide mobile sports betting. It is the only state to approve sports betting this year.

" Missouri has some of the very best sports betting fans in the world and they revealed up big for their favorite teams on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, stated in a declaration. "On behalf of all six of Missouri's professional sports betting franchises, we wish to thank the Missouri citizens who made their voices heard by authorizing Amendment 2. This historical vote makes Missouri the 39th state to legalize sports betting and ensures we no longer lose important tax profits to our surrounding states. Most notably, the passage of Amendment 2 implies a new, dedicated, irreversible financing stream for Missouri classrooms."

Missouri sports betting next steps

Voter approval indicates as much as 14 mobile sportsbooks could start accepting bets next year. It is not likely all 14 available licenses are used.

DraftKings and FanDuel funded nearly every dollar of the "yes" campaign and will certainly use to take bets in the Show Me State. They will likely each pursue the 2 "untethered" licenses offered without having to partner with a Missouri brick-and-mortar gambling establishment or sports betting group (and pay an accompanying charge).

Six licenses are readily available to each Missouri gambling establishment operator, respectively. Caesars, in spite of opposing the ballot measure, will likely use its license to release the Caesars mobile sportsbook. Penn Entertainment, which manages ESPN Bet, and Bally's (Bally Bet) will also likely launch their particular books.

The other 3 operators are Boyd Gaming, Century Casino, and Affinity Interactive. It stays unclear if they will introduce mobile sportsbooks.

The staying six licenses are booked for each of the major expert sports betting teams that play home games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting companies were among the most popular advocates of the tally procedure.

In addition to DraftKings, FanDuel and Caesars, Missouri gamblers need to anticipate other prominent national brands consisting of BetMGM, bet365, BetRivers and Fanatics to seek market gain access to.

Launch possibility tiers IF Missouri voters authorize sports betting:

Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Most likely: Fanatics, bet365, ESPN BET Are Already Live In Illinois, So Yeah(?): BetRivers, Acid Rock, Circa Opposed Referendum But Still Might: Caesars

Missouri's tally procedure enables every Missouri gambling establishment to open retail sportsbooks on their particular properties. Most if not all 13 handled by the 6 gambling establishment operators are anticipated to open in-person wagering options such as sports betting kiosks and possibly dedicated, full-service sportsbooks.
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The six sports betting teams can also open in-person sportsbooks within or nearby to their particular home playing locations. Missouri will sign up with Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. amongst jurisdictions that enable in-stadium retail sportsbooks.

The language around the tally procedure requires the first licensed sportsbooks to start accepting wagers by Dec. 1, 2025. Operators will likely deal with regulators to go live before kick-off of the fall 2025 football season, continually books' most lucrative time of the sports betting calendar.

Missouri sports betting wagering background
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The successful Missouri sports betting campaign comes regardless of millions in financing opposing the measure from among the state's biggest sports betting stakeholders.

Caesars spent countless dollars to beat the procedure. In most other states that connect online sports betting with a state's brick-and-mortar gambling establishments, an operator is granted a minimum of one license per handled home.

In that scenario in Missouri, Caesars would be afforded a minimum of three prospective licenses, one for each casino it manages. Instead, Caesars just has one. In states with the license-per-property design, business can either open extra internal books or, more typically, subcontract the license to a rival that pays an accompanying cost in exchange.

FanDuel and DraftKings, which have approximately two-thirds of U.S. across the country sports betting wagering handle market share, could potentially have a leg up on their competitors by earning the pair of untethered licenses. It remains to be seen which 2 books will earn these slots, but the language around the tally measure would appear to favor the two national market leaders.
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Polling previously in the year showed the "yes" vote with a minor lead. Support efforts were bolstered by tens of millions invested by DraftKings and FanDuel.

A series of tv and radio advertisements concentrated on the profits legal sportsbooks would create for Missouri public education. Opponents, funded largely by Caesars, argued the supporters' advertisements were deceptive and the 10s of millions of forecasted dollars raised would have a minimal impact in a state that currently spends billions on education annually.
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